Why the launch of Party FM is so significant to NY/NJ nightlife marketing

This week a historic event occurred on New York airwaves. We lost a pioneer of NY radio when on October 30, 2009 at 5 PM the airwaves at Pulse 87.7 went quiet but at the same time, we can thank Vic Latino, for changing the NY radio landscape for music lovers, advertisers, and club owners for years to come. On Monday, November 2, 2009 at 6 AM Vic Latino launched PARTY FM. PARTY FM is significant because it is the first time a station has been able to broadcast from the Hamptons to the Tri-state area. Depending where you are the number on the dial will change but the music, on air personalities, etc. will remain the same. You can PARTY FM on the dial at one of two FM stations: LI-105.3, NYC/NJ- 87.7. PARTY FM can also be found online at http://www.partymusicleader.com.

You’re probably asking yourself what the hell PARTY FM has to do with nightlife marketing and the answer is a lot. This station is significant because it allows a marketer to influence a consumer via radio during the day, follow consumers as they go out to party for the night and influence them via product sampling/events, and then again when they drive home or to their next destination. These reasons alone make PARTY FM the ultimate marketing medium for targeting nightlife patrons. Other radio networks have tried but failed due to lack of knowledge and understanding of the nightlife industry but PARTY FM and Vic Latino get it. They understand how club owners/managers think and operate, and most of all, the consumers that frequent nightlife establishments not just on the air but also in an on-premise/in-store/event environment. So the next time you are looking to go after nightlife consumers, PARTY FM, will be a good starting point.